Blog Posts

The Words Became the Design

The Words Became the Design

There's a moment in the design process when everything clicks. Not when the colors are right. Not when the layout is balanced. Not when the foil catches the light just...

The Words Became the Design

There's a moment in the design process when everything clicks. Not when the colors are right. Not when the layout is balanced. Not when the foil catches the light just...

6 Things Worth Saying to Your Best Friend

6 Things Worth Saying to Your Best Friend

There are things we mean to say but never do. Not because we don't feel them. We feel them deeply. It's just that life gets busy and time passes and...

6 Things Worth Saying to Your Best Friend

There are things we mean to say but never do. Not because we don't feel them. We feel them deeply. It's just that life gets busy and time passes and...

The Six Words on a Card That Made Someone Cry

The Six Words on a Card That Made Someone Cry

Warm. Witty. Real. Words that matter. That's it. Six words. Left by a real person in a real Etsy review about a greeting card. She didn't explain which card. She...

The Six Words on a Card That Made Someone Cry

Warm. Witty. Real. Words that matter. That's it. Six words. Left by a real person in a real Etsy review about a greeting card. She didn't explain which card. She...

The Power of a Handwritten Letter

The Power of a Handwritten Letter

Every year, I go to dinner with seven of my closest friends. Women I have known for years, through all of life's big moments and ordinary Tuesdays. We made a...

The Power of a Handwritten Letter

Every year, I go to dinner with seven of my closest friends. Women I have known for years, through all of life's big moments and ordinary Tuesdays. We made a...

Does Ink Color Matter? Blue Ink vs. Black Ink for Greeting Cards

Does Ink Color Matter? Blue Ink vs. Black Ink f...

At some point, almost everyone has paused before writing inside a greeting card and wondered: blue ink or black? It seems like a small detail. It isn't. The color of...

Does Ink Color Matter? Blue Ink vs. Black Ink f...

At some point, almost everyone has paused before writing inside a greeting card and wondered: blue ink or black? It seems like a small detail. It isn't. The color of...

What Do You Say When You Don't Know What to Say?

What Do You Say When You Don't Know What to Say?

We've all been there. Your best friend just got the diagnosis. Your sister is going through a divorce. Your college roommate lost her mom. Someone you love did something incredibly...

What Do You Say When You Don't Know What to Say?

We've all been there. Your best friend just got the diagnosis. Your sister is going through a divorce. Your college roommate lost her mom. Someone you love did something incredibly...